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Plume & Petal Spritz RTDs

04/22/2021

by: Kyle Swartz

Plume & Petal has unveiled its new Spritz Ready To Drink (RTD) cans — a collection of canned spritz cocktails made from vodka infused with natural flavors and sparkling water.

Bacardi Limited’s first vodka-based RTD in the U.S., each 100-calorie Plume & Petal Spritz has no artificial sweeteners, is gluten-free and contains 4.5% ABV,

Rolling out nationwide over the next few weeks, Plume & Petal Spritz comes in the same three flavors as the original base spirit: Peach Spritz, with notes of white peach, lavender and black tea; Cucumber Spritz, infused with lemongrass and chamomile tea; and Lemon Spritz, with hints of elderflower and white tea.

The suggested retail price is $17.99 per variety 6-pack, and $12.99 per single-flavor 4-pack.

This latest offering meets the ever-growing consumer demand for the RTD category, the company says, plus low-ABV cocktails and botanical-infused vodkas. 

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Last modified: 04/22/2021

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About the Author: Kyle Swartz

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