2020 was beyond challenging for on-premise operators, thanks to shutdowns and restrictions brought on by the pandemic. Yet many restaurants showed creativity with their beverage programs, and the ability to pivot with constant changes.

If your beverage program is unique and successful, enter The 2021 BevX Awards. This competition celebrates full-service chain restaurants for their beverage program’s creativity, originality and impact on sales and profitability. Winners demonstrate superior marketing support, staff training and overall commitment to their beverage initiatives.

This was no ordinary year, and we recognize the hurdles that the on-premise industry faced in 2020. So we’ll be judging the entries this year with an emphasis on how companies responded to pandemic-related challenges and implemented unique or innovative changes to their business as a result.

Entries are due July 9. Winners will be announced in an issue of Cheers, with the Overall Winner appearing on the cover. For more information and a link to the entry form, visit 2021 Beverage Excellence Awards.