As the RTD category continues to boom, Fishers Island Lemonade has announced the launch of four new flavors: Spiked Tea, Pink Flamingo, Fizz and Spirit Pops.
This introduction marks the first line extension released since the original brand launched in 2014.
Fishers Island Lemonade is made with a dual-spirits base, combining vodka, barrel-aged whiskey, lemon and honey. Each of the new spiked lemonade offerings uses the original Fishers Island Lemonade recipe as the foundation for each varietal:
- Fishers Island Spiked Tea: A half-and-half blend of the original spiked lemonade with black tea. 7% ABV.
- Fishers Island Pink Flamingo: Combines the original vodka and barrel-aged whiskey-spiked lemonade with real cranberry. 7% ABV.
- Fishers Island Fizz: A lighter version of the original vodka and barrel-aged whiskey-spiked lemonade recipe. 5% ABV.
- Fishers Island Frozen Spirit Pops: A frozen spirit pop made with vodka, barrel-aged whiskey, lemon and honey. 7% ABV.
“Our new releases have been a long time coming. We’ve been featuring and serving the Spiked Tea, Pink Flamingo and Fishers Fizz as mixed drink recipes at our events for years,” says Founder Bronya Shillo. “The overwhelming love for each made them the perfect choices when it came to deciding how to grow our brand from a single craft cocktail in a can to a family of delicious, full-flavor, high-quality spiked lemonade craft cocktails in a can.”
“We then went a step further to innovate outside the can with our fun frozen spirit pop, which we cannot wait for everyone to taste,” Shillo adds. “We are absolutely thrilled to share our Fishers Island Lemonade family portfolio with our loyal fanbase and new customers across all of our markets.”
In conjunction with the release of new products, Fishers Island Lemonade has also launched its first brand marketing campaign, “Find Your Island.” The campaign features a mix of digital marketing, social media and out-of-home advertising with a call-to-action meant to inspire consumers to enjoy Fishers Island Lemonade in their “happy place.”
The recipe for the original Fishers Island Lemonade was inspired by the house cocktail, the “FIL”, served at The Pequot Inn which Bronya’s family owned and operated on Fishers Island, NY.
The full Fishers Island Lemonade family portfolio is gluten-removed, and available in Colorado, Connecticut, Georgia, Maine, Massachusetts, New Hampshire, New Jersey, New York and Rhode Island. Delivery options are available on Drizly, and also available across the U.S. on a direct-to-consumer e-commerce site.
The new canned releases are line priced with a suggested retail price of $15.99 for a 4-pack of cans. The Fishers Island Frozen Spirit Pops are available in a 10-pack with an SRP of $27.99.