The Dubliner Irish Whiskey, distilled in the heart of the Liberties District of Dublin, has unveiled a new bottle and branding.

The liquid inside remains unchanged.

Created by an all-Irish team, the new design puts focus on the brand’s personality and provenance, the company says, while the simplicity of the new packaging “aims to reflect the straight-talking style for which Dubliners are renowned for. Moreover, Dubliner Whiskey’s new branding and marketing speaks to the new Dublin — a city undergoing a revival spearheaded by Millennials and younger creatives — the next generation of whiskey connoisseurs.”

Now reaching shelves across the country, the new Dubliner Irish Whiskey look rolls out through the brand’s core products: The Dubliner Irish Whiskey, a three-year-old blended whiskey aged in bourbon casks, and The Dubliner Whiskey & Honeycomb, a whiskey liqueur. 

To celebrate the new branding and packaging, Dubliner Whiskey has also launched a refreshed brand website and advertising campaign, including a new aesthetic across its social media channels. The brand has teamed up with Irish hip hop Duo Tebi Rex to headline the campaign. 

The Dubliner Irish Whiskey is part of the Dublin Liberties Distillery’s portfolio of Irish whiskeys, majority-owned by Quintessential Brands.