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New Belgium Enters Hard Seltzer Market with Fruit Smash

03/15/2021

by: Melissa Dowling

New Belgium Fruit Smash hard seltzer

New Belgium Brewing Company has unveiled its first foray into the exploding hard seltzer market: New Belgium Brewing Co

Tapping into the craft hard seltzer trend, Fruit Smash Hard Seltzer​ is a made with real fruit juice. The new product is 100 calories and 4.7% ABV.

Fruit Smash Hard Seltzer comes in three initial flavors:

  • Pink Lemonade:​ Notes of lemon and raspberry.
  • Tropical Punch: Notes of tropical juiciness like mango and tangerine.
  • Berry Blast: ​A splash of strawberry, raspberry and cherry notes.

Fruit Smash Hard Seltzer​ is available nationwide. The suggested retail price is $14.99-$15.99 for a variety 12-pack, depending on local taxes.

“New Belgium is thrilled to expand into the growing hard seltzer category with the launch of Fruit Smash,” says New Belgium CEO Steve Fechheimer. “Our first-ever hard seltzer offering addresses the need for a seltzer that stands for ingredient transparency and bold, natural flavor — something we know consumers are looking for and excited to enjoy.”

Consumers can visit fruitsmashseltzer.com​ to see where Fruit Smash is available for purchase.

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Fruit Smash hard seltzer hard seltzer New Belgium Brewing Co spiked seltzer

Last modified: 03/24/2021

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About the Author: Melissa Dowling

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