Shipping to markets this week is the 2020 vintage of the J. Lohr Estates Flume Crossing Sauvignon Blanc.
Hailing from J. Lohr’s sustainably farmed estate vineyards in Monterey, the 2020 vintage will feature the Certified California Sustainable Winegrowing (CCSW) seal on its back label.
Overseen by the California Sustainable Winegrowing Alliance (CSWA), the third-party CCSW certification is widely recognized as an industry benchmark for sustainability. The right to bear the seal on the packaging means that at least 85% of the grapes in the wine came from certified sustainable vineyards, the wine was made in a certified sustainable winery and 100% of the grapes came from California vineyards.
“Since the early days of our family-run winery, sustainability has been woven into the culture of our company,” says second-generation CEO Steve Lohr. “As pioneers on California’s Central Coast, we have always strived to lead by example, while fostering values that will ensure the long-term health and vitality of the appellations and communities that we call home. In addition to reflecting this commitment, by featuring the CCSW seal, we are helping consumers make more informed buying decisions about where the wines they are drinking come from, how they are made, and their impact on our environment.”
J. Lohr will continue its efforts on building consumer awareness of the importance of certification through an in-store “Growing Sustainability” campaign that begins this month at retailers and fine wine shops throughout the U.S. Utilizing virtual events to engage with consumers on the topic, the winery will also host a series of four sustainability focused social media events that lead up to the celebration of Earth Day on Thursday, April 22. The first event is hosted by Steve Lohr and President/COO Jeff Meier on Jan. 21 at 4 p.m. PST on Instagram Live.
Following the adoption of the CCSW logo on the 2019 J. Lohr Estates Riverstone Chardonnay in October of 2020, Flume Crossing becomes the second J. Lohr Estates wine to earn certification. The winery has plans to continue certification labeling across the portfolio of J. Lohr wines, and the seal will have its initial appearance in the J. Lohr Vineyard Series tier with the April 2021 release of the 2019 J. Lohr Arroyo Vista Chardonnay.
The suggested retail price for J. Lohr Estates Flume Crossing Sauvignon Blanc 2020 is $14 per 750-ml. bottle.
