Caveman Spirits Company has launched Caveman Vodka.

This Paleo-inspired, gluten-free spirit was distilled from California grapes.

Founder Steve R Olsen “first discovered the benefits of the paleo diet after his brother developed prostate cancer,” the company says. “This shocking and unexpected news was a wakeup call to remind him and his family to make the most of their lives. Fortunately, his brother underwent treatment and is now cancer-free. To get back in shape and good health, Steve and his brother took it upon themselves to compete for a weight loss challenge. Using the Paleo method, Steve won the contest and the rest is history.”

Olsen tried the paleo diet (also known as the “Caveman” diet) at the recommendation of a coworker and lost five pounds in just one week, the company says. He soon dropped another 25 pounds, gained strength and energy, and found a new outlook on living a healthy balanced life.

Caveman Vodka is made with 100% clean pure Sierra Alpine water, the company says, providing minerality that translates to a smooth and full finish.

Caveman Vodka will be available at local retailers in Southern California soon. The suggested retail price is $29.99 per 750-ml. bottle.