Double Cross Vodka, from Slovakia, has unveiled a new bottle and creative campaign.

Launched in 2008, the original Double Cross Vodka bottle had a monolithic rectangular shape. Now, the reimagined bottle has a classic elegant neck, the company says, high, relaxed shoulders and the signature double cross from the Slovakian crest juxtaposed with the etching of ancient Slovakian poetry.

The new packaging is rolling out nationwide and will be available later this month. 

Double Cross Vodka’s new campaign, “Dare to Differ,” depicts a “modern luxury for those who understand that exceptional vodka doesn’t require pretense, but an appreciation of craftsmanship and quality,” the company says. This campaign will soon feature on a reimagined website and across the Double Cross Vodka social media channels.

In an eco-conscious nod, the new Double Cross Vodka bottle was specifically crafted to ease the strain on the environment by trimming approximately 1.5 lbs. of weight in glass, and significantly reducing plastic use with a new, European-made streamlined closure. These reductions provide for 25% more efficient shipping and an overall carbon footprint reduction of over 30%, the company reports.

The introduction of the new bottle design further allows for a suite of new bottle sizes in both smaller (50-ml.) and larger (750-ml., 1-L, 1.75-L) options. The 1.75-L and 50-ml. bottles will be available in Q3 2021.

“Double Cross Vodka has always stood out as an ultra-premium spirit that defies expectations and dares to differ,” says Linda Gawne, CEO of Double Cross Vodka. “Refined, smooth, yet unencumbered by the desire to conform, Double Cross Vodka continues its tradition of producing exceptionally high-quality vodka that both consumers and the hospitality industry can connect with and enjoy. We expect that our new creative campaign, innovative bottle design, and commitment to respecting the precious natural resources that Double Cross Vodka is made from, will expand the audience looking for an ultra-premium vodka without pretense.”  

Double Cross Vodka is made from estate-grown winter wheat and water sourced from a mineral-rich aquifer below the Tatra Mountains in Slovakia, the company says.

The new bottles will be available nationwide beginning Q1 2021 for a suggested retail price of $34.99 for a 750-ml. and $39.99 for a 1-L.