Fluère Spirits, a nonalcoholic spirits brand from The Netherlands, has launched in the U.S.
Fluère (pronounced “flew-air”) replicates the distilling techniques used for alcoholic spirits such as gin, whisky, rum, tequila and mezcal. Three expressions — Original, Raspberry, Spiced Cane — are currently sold on Amazon, and will be available at select brick-and-mortar locations in California, Illinois and Massachusetts.
Fluère is imported and distributed by Hearts + Tales Beverage Company.
“We are thrilled to launch Fluère in the U.S. in time for Dry January,” says Léon Meijers, Fluère’s founder. “The quality and versatility of the liquid make it a perfect choice for both low and no-alc cocktails. With the rise of moderation in the U.S., Fluère joins the conversation as a top premium non-alcoholic distilled spirit.”
The four flavors available at retail, along with company-provided tasting notes, include:
- Fluère Original has juniper and lime peel, giving a bright and fresh character to the nose while lavender and coriander add floral and herbal notes. Recommended with Light Tonic Water.
- Fluère Spiced Cane has hints of dark roasted coffee, cocoa and liquorice, tonka beans and toffee. Crafted from pure sugar cane molasses. Recommended with Cola and lime.
- Fluère Raspberry has raspberry on the nose with a fruity and zesty palate. Recommended with Ginger Beer.
- Fluère Smoked Agave offers smoke and honey on the nose, and tastes of pear and pear syrup with a hint of black pepper. These flavors develop into eucalyptus and mint. Recommended with cola or Ginger Ale.
“Coming from a bartending background, I fell in love with Fluère as it helped me create beautiful, sophisticated drinks for my guests,” says Nikulás Hannigan, Fluère’s global brand educator. “It doesn’t hurt that it looks stunning on the backbar.”
The suggested retail price is $29.99 per 750-ml. bottle.
