PaQuí Tequila has launched to the trade in six states, including NY, CA, FL, GA, SC and TN.
PaQuí was created to “express the best parts of the blue agave fruit’s more-than 600 aroma and flavor compounds, avoiding the harsh bite of most tequilas,” the company says.
Only agave piñas that reach exactly 26 brix ripeness (sugar level) make the cut in production. These agave plants take seven or more years to mature. Fresh wine yeast — not airborne yeast — is used in the fermentation process, for control and consistency over the finished product, the company says. PaQuí also uses stainless steel fermentation tanks and pot stills to avoid “off” flavors. The resulting tequila is fruity, floral and complex, the company reports, with a silky texture, long finish, and no harshness.
The brand is available in three expressions: Silvera, Reposado and Añejo. PaQuí Reposado aged for four months in ex-whisky barrels of American oak. PaQuí Añejo aged for 14 months in ex-whisky American oak barrels.
The word PaQuí means “to be happy” in the Aztec language, the company explains, which is mirrored by the branding. The bottle design was inspired by an Aztec pyramid, with a dancing Mexican warrior on the label in his headdress — but no weapon.
PaQuí will be supported in-market with digital advertising, social media and PR campaigns.
PaQuí Tequila is available wholesale in six states and online at paquitequila.com. The suggested retail price for each 750-ml. bottle of PaQuí Tequila is: Silvera at $49.99; Reposado at $59.99 and; Añejo at $69.99.
PaQuí Tequila is the first distilled spirit launched by Tequila Holdings, Inc., an independent spirits company founded by career beverage executive John Chappell in New York, NY. PaQuí recently conducted a successful fundraising campaign on StartEngine.com, becoming one of 85 companies to reach the allowed limit of Regulation C fund-raising campaigns ($1.07 million raised over a six-month period).
