Buffalo Trace Distillery has announced two new offerings in Freddie’s Old Fashioned Soda line.
Ginger Ale and Ginger Beer join the lineup, which launched with Freddie’s Root Beer in 2019.
The new line extensions hit select markets — and will also be available in the Buffalo Trace Distillery gift shop — in mid November.
Similar to Freddie’s Root Beer, packaging pays homage to Bourbon Hall of Famer and longtime tour guide, Freddie Johnson. Freddie has worked as a tour guide at Buffalo Trace Distillery for 18 years, and is known for his vibrant personality and ability to entertain guests with his storytelling. He is the third generation of his family to welcome visitors to the distillery.
The label depicts Freddie’s image and well-known catchphrases, such as “Isn’t that neat?” and “Hey daddy-o!” Freddie’s Ginger Ale is packaged in green glass bottles, while Freddie’s Ginger Beer bottles comes in clear glass. Bottles have an orange bottle cap featuring Freddie’s signature thumbs up. The bottle carrier depicts scenes of the distillery, and Freddie fishing along the banks of the Kentucky River.
Both new Freddie’s sodas are made with all-natural ingredients.
Similar to Freddie’s Root Beer, Freddie’s Ginger Ale and Ginger Beer will be priced at $1.25 per bottle.
