Renowned mixologist Tony Abou-Ganim, U.S. industry veteran David Grapshi and American ambassador of Mexico’s National Chamber for the Tequila Industry, Julio Bermejo, have teamed up to launch the TAG Global Spirits Awards. The competition, judged by international experts from four continents, will take place October 27-30, 2021 at Mandalay Bay Resort & Casino in Las Vegas.

The group of esteemed judges will taste and rate over 100 categories. After three days of judging, each category will feature a Grand Finale award winner. All judging will be blind tasted. Submissions will begin in February 2021 and will remain open until September 2021. Submission details can be found online at www.TAGSpiritsAwards.com. 

The four-day experience will also feature consumer enthusiast educational tracks in various spirit categories that will be led by industry experts, master distillers and chefs; spirited dinner soirees which will be hosted at some of Las Vegas’ best restaurants; and the Pink Tie Gala, which will celebrate brand participants and Grand Finale award winners, while raising money and awareness for the Helen David Relief Fund, which assists those in the bar industry fighting cancer.

Each of these events will offer limited participation with VIP tickets going on sale in April 2021, ahead of general ticket sales, which will be available in May. Additional information will be released at a later date and also updated via social media and online.