Toast Spirits, the brand owner and marketer of Beau Joie Champagne, has announced the launch of Beau Joie Squire.

This is a zero-dosage champagne decorated with a 3D copper shrink sleeve that mirrors the look and aesthetic of the Beau Joie flagship copper line. The new Squire bottle, with a suggested retail price of $44.99 per 750-ml., begins rolling out this month to retailers nationwide. It is also available for consumer purchase on Beau Joie’s online store.

“Building on the strong brand equity we established with our flagship Beau Joie line, we have proudly continued to innovate to deliver the same unique brand experience to a broader sales channel,” says Jon Deitelbaum, CEO and co-founder of Las Vegas-based Toast Spirits. “Beau Joie offers an alternative for consumers, especially Millennials, who are tired of unimaginative and staid champagne brands. And because Beau is a zero-dosage, no sugar added champagne, it also appeals to people who are conscience about health and wellness, and have embraced the trend of drinking better.”

Available in 24 markets around the world, Beau Joie is a zero-dosage (no sugar added) champagne, derived from grapes of Epernay, France. The bottle is encased in a handcrafted copper suit, and developed with 100% recyclable materials.

In the U.S., Beau Joie is the official champagne partner of the Vegas Golden Knights National Hockey League team, and also a sponsor of the Breeders’ Cup thoroughbred racing. The brand’s Global Creative Director and investor Tiësto is an internationally recognized DJ and Grammy-winning producer. Beau Joie has also recently collaborated with the fashion house Marchesa to design a limited-edition, hand-beaded, embroidered couture bottle featuring over 10,000 beads and crystals.