Founders Brewing announced July 14 that its flagship All Day IPA, along with the new year-round juicy IPA, Unraveled IPA, will both be available in 4-packs of 16-oz. cans beginning in Sept. 2020.
This is the first time the brewery has offered any of its products in this slim packaging size.
“Getting into 4-packs of 16-oz. cans with our flagship brand, All Day IPA, and our new juicy IPA, Unraveled IPA, is really exciting to deliver to our fans,” says VP of Marketing Sandy Anaokar. “This pack type has become more and more popular over the last few years, especially in the Northeast U.S., since it allows consumers a shareable pack type that offers more beer per can. All Day IPA and Unraveled IPA are both beers that are accessible to a number of consumers due to All Day IPA’s lower ABV and Unraveled IPA’s on-trend flavor profile. Plus, they’re perfect for sharing with friends and family.”
Unraveled IPA and All Day IPA 16-oz. cans will begin shipping to Great Lakes and East Coast regions beginning in September. All other regions in the U.S. will see this package type beginning in the spring of 2021.
Pricing varies by market.
In addition to the new packaging types, All Day IPA is available in 6-pack and 12-packs of 12-oz. bottles; 6-pack and 15-packs of 12-oz. cans; 19.2-oz. single-serve cans; and on draft. Unraveled IPA is available in 6-packs of 12-oz. cans and on draft.
Beginning this August, Unraveled IPA will also be available in 15-packs of 12-oz. cans exclusively in Michigan.