Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Jim Beam Relaunches Old Tub Bourbon Whiskey

06/24/2020

by: Melissa Dowling

Jim Beam has announced the re-release of Old Tub, an unfiltered, 100-proof bonded bourbon inspired by the oldest brand from the Beam family.

This limited-edition throwback will be widely available in late June.

Old Tub is distilled without chill filtration, resulting in a bonded bourbon with a full-bodied authentic flavor, the company says. This whiskey has aroma and tasting notes that include oak, complimented along with grain and a warm caramel.

The limited-edition offering is a nostalgic nod to where it all began for the Beam family over 140 years ago in Bardstown, KY.

“We’re taking bourbon lovers back in time and making a delicious bourbon true to the way my ancestors intended over 140 years ago, when Old Tub was first crafted,” says Fred Noe, seventh generation master distiller. “I’m excited to share this one-of-a-kind liquid with our fans and provide a bit of authenticity and nostalgia as we head towards another 225 years in the bourbon industry.”

Old Tub will be available for a limited time at select retailers nationwide for a suggested retail price of $22.99 for a 750-ml. bottle. 

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

100-proof bonded bourbon Beam family Jim Beam Old Tub

Last modified: 07/15/2020

Previous Story:
Old Forester Reveals Details for 2020 Birthday Bourbon
Svedka Pure Infusions vodka Next Story:
Svedka Introduces Low-cal Pure Infusions Vodka

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




In The News

  • Elijah Craig Unveils Barrel Proof Bourbon Batch B522
  • DISCUS, Pronghorn Partner to Improve DEI in Spirits
  • White Claw Releases REFRSHR Hard Lemonade
  • Freddie Noe Named Master Distiller of Fred B. Noe Distillery
  • Sonoma-Cutrer Releases Two New California Chardonnay Vintages
  • Podcast: Legal Cannabis and Cannabis Beverages
More News >>
logo
Food Advertisements by

Follow Us

Facebook
Twitter

Featured Drink

  • The Sun Cup
    The Suncup cocktail

Drink Recipes

  • 9 Cocktails For Memorial Day 2022
  • The Sun Cup
  • Attitude Is Everything
  • Amor de Madre
  • 8 Cinco de Mayo Drinks For 2022

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.