Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Operators
    • What I’m Drinking Now
  • Recipes
    • Submit a Drink Recipe
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Aperol Unveils #TogetherWeToast Social Campaign

05/21/2020

by: Melissa Dowling

Aperol Spritz cocktail

Italian bitter liqueur Aperol has launched #TogetherWeToast, a new social campaign focused on sharing good news about those who are lifting each other up and spreading positivity to others. The initiative invites Aperol fans to share a “Virtual Toast” celebrating a family member, friend, or even a stranger who is helping bring joy to others during the uneasy days of coronavirus pandemic.

The campaign kicks off on May 21—National Apéritif Day—through June 4: Participants should post their toasts—presumably with the signature Aperol Spritz (Aperol, prosecco, splash of club soda and orange slice garnish) to their Instagram story or feed and tag @aperolusa and #togetherwetoast. For every tagged Instagram post, Aperol will be donating $5 towards Another Round, Another Rally—a nonprofit financial resource for hospitality industry—with a goal of gifting up to $50,000 worth of Toasts.

In addition to parent company’s Campari America’s $1 million contribution to support bartenders facing economic hardship, #TogetherWeToast encourages the Aperol community to help pay it forward by giving back to the hospitality industry—and raise a glass to those who are spreading joy and positivity.

Advertisement

#TogetherWeToast campaign Another Rally Another Round Aperol Aperol Spritz campari america National Apéritif Day

Last modified: 06/10/2020

Previous Story:
Quintessential to Represent Accolade Wines in the U.S.
Stella Artois Solstice Lager Next Story:
Stella Artois Launches its First Seasonal Beer

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

In The News

  • What I’m Drinking Now: Randi Densford and the Hog Tied
  • Dogfish Head Canned Cocktails Hit the Shelves
  • Michter’s Barrel Strength Rye Whiskey Returns to Markets
  • Moët Hennessy Buys Stake in Jay-Z’s Armand de Brignac
  • Interview: How the Middle Tier Has Adapted with the Pandemic
  • Snoop Dogg’s INDOGGO Gin Reaches National Distribution
More News >>

Follow Us

Facebook
Twitter

Featured Drink

  • The Dapper Dragon
    The Dapper Dragon cocktail

Drink Recipes

  • The Dapper Dragon
  • Frosty Bourbon
  • Winter Garden Sour
  • Very Special Valentines Cocktails For 2021
  • Touchdown Dance

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Media
  • Send File
  • Privacy Policy
Powered by WordPress and Versal.