Grammy-nominated recording artist Post Malone has announced Maison No. 9, a new French rosé created in partnership with entrepreneur James Morrissey of Global Brand Equities, and Dre London, long-time music manager and founder of London Entertainment.
Maison No. 9 hails from Provence, France, and will be available online and in stores this June with exclusive distribution and sales support from E. & J. Gallo Winery.
“Rosé is for when you want to get a little fancy,” says Post Malone. “It’s a nice switch up and I have been thinking about doing my own wine for a while. It was great to work with Global Brand Equities because they saw the vision and we got to do some super cool stuff. Maison No. 9 goes down smooth, and you’re all going to love it!”
Maison No. 9 is a 2019 Méditerranée IGP, 45% grenache noir, 25% cinsault, 15% syrah and 15% merlot, identifiable by its soft, light “Provencal Pink” color. Aromas include freshly picked fruit, such as ripe pineapple, pear and strawberry, the company says, plus hints of sweet French desserts. The brand’s founders worked with winemaker Alexis Cornu on creating Maison No. 9.
The name Maison No. 9 was inspired by Post’s favorite tarot card, the Nine of Swords, and represents overcoming the daily challenges we all face, the company says. This positive message is reflected in the bottle.
The wine comes in a tall, extra-flint bottle featuring an elongated neck. Post had a vision to create a solid glass custom closure for the bottle with “battlements” inspired by a medieval castle near the wine’s vineyard. Following months of intensive prototypes, a fully sustainable glass closure with the signature No. 9 was created to encourage re-use of the bottle.
Maison No. 9 will be available in three sizes: 750-ml., 1.5-ml. and 3-L, with suggested retail pricing of $21.99, $44.99 and $89.99, respectively. A special pre-sale of the bottle, in addition to Maison No. 9 limited-edition merchandise, will be available online before the launch.