Beginning in spring 2020, Sogrape, a family-owned wine producer from Portugal, will launch Mateus Dry Rosé from the 2019 vintage. This represents new branding for the product.
From the mind of Fernando van Zeller Guedes, Mateus was born in 1942. This wine was developed alongside a creative brand identity that included a bottle inspired by flasks worn by soldiers during World War I, and a label that provided a link between product and provenance. These elements became features of Mateus, establishing it as a global brand distributed in over 120 countries around the world, the company says.
The new Mateus Dry Rosé is made from baga and shiraz grapes to deliver a dry rosé with a pale pink color, a bouquet of floral notes and red berry fruit flavors on the palate, the company says. The new bottle shape — which is taller, curved and dons a contemporary silver label featuring the vintage – modernizes the original design.
“For all that it represents, Mateus is the crown jewel for Sogrape. It is the past, the present and the future that has led us to where we are, and it promises to take us even further,” says Fernando da Cunha Guedes, president of Sogrape. “The launch of the 2019 Mateus Dry Rosé is yet another act of courage in the history of our family’s most iconic brand, one that has always been innovative and ahead of its time.”
Mateus Dry Rosé 2019 vintage will be available across the U.S. for a suggested retail price of $12.99 per 750-ml. bottle.