In a cross-industry coupling, Smirnoff Seltzer has partnered with The Bachelor, The Bachelorette and Bachelor in Paradise to become the “Official Hard Seltzer of The Bachelor.”

To kick off this new collaboration, Mike Johnson – fan-favorite from The Bachelorette – stopped by a watch party in Brooklyn last Monday night with a handful of roses and Smirnoff Seltzer Rosé beverages to surprise the viewers.

In the midst of the new season, Smirnoff will debut its “Will You Accept This Rosé?” hard seltzer campaign to encourage LDA fans to take in the show while enjoying a Smirnoff Seltzer Rosé.

“The Bachelor franchise has one of the most loyal and avid fanbases around today, and they’re constantly looking for lower calorie options to enjoy while indulging in the show’s weekly entertainment,” says Krista Kiisk, brand director, Smirnoff. “The ‘Will You Accept This Rosé’ campaign was a natural way for Smirnoff to authentically tie into that culture and provides an extremely relevant platform for us to reach fans at various different touch points from digital and social to events and in-store activations.”

The Smirnoff Seltzer “Will You Accept This Rosé?” campaign launched with digital and social in conjunction with the new season. The brand has partnered with a few favorites from across the franchise in support of the Smirnoff Seltzer Four Ways to Rosé Premium Malt Beverage pack, which includes Raspberry Rosé, Strawberry Rosé, White Peach Rosé and Pink Apple Rosé flavors. Each flavor contain 90 calories, zero sugar and one carb.

Signage starring a few of the show’s familiar faces will soon appear in stores. This summer, Smirnoff will also release a limited-time, Bachelor-themed pack, featuring the 4 Ways to Rosé options, which includes Raspberry Rosé, Strawberry Rosé, White Peach Rosé and Pink Apple Rosé flavors. The suggested retail price for this nationwide release will be $15.99 per 12-pack of 12-oz. cans.