Ecco Domani has joined forces with celebrity and interior designer Bobby Berk for a new limited-edition pinot grigio label.
Inspired by Berk’s interpretation of a traveler’s map and the power of connectivity, the label “celebrates the idea that people everywhere can feel connected to one another through shared emotion,” the company says. The “connect” pattern from an original Bobby Berk wallpaper has been reimagined to adorn Ecco Domani’s label, creating a unique accessory even after the wine inside has been consumed.
“I wanted the Bobby Berk collaboration with Ecco Domani’s label design to bring out the wine’s timeless blend of modernity, boldness and sophistication,” says Berk on his design process. “Much like when I redesign a room, this limited-edition label shows how impactful a simple, yet stylish design can be. I hope the Bobby Berk label can be a talking piece when brought into a home, inspiring consumers to revel in any occasion with every sip.”
The wine inside balances floral aromas and bright hints of citrus, the company says.
“Bobby Berk’s label design perfectly captures Ecco Domani Pinot Grigio’s commitment to bring premium style and sophisticated taste to any occasion,” says Maud Pansing, VP of marketing for Ecco Domani. “From an evening at home to an affair on the town, Bobby’s popular ‘connect’ pattern encourages Ecco Domani fans and new consumers everywhere to break the mold with their wine and enjoy doing so.”
Ecco Domani Pinot Grigio’s collaboration with Bobby Berk marks the fifth year of the brand’s annual Designer Label offering, and the first instance in which the brand has entered the interior design category.
The limited-edition label by Bobby Berk for Ecco Domani Pinot Grigio is available nationwide while supplies last for a suggested retail price of $10.99 per 750-ml. bottle.