The 2019 Georges Duboeuf Artist Label Competition will kick off Friday, March 1. The winner will have their art featured as the label for the 2019 Georges Duboeuf Beaujolais Nouveau wines, including Beaujolais Nouveau, Beaujolais-Villages Nouveau and the Beaujolais Nouveau Rose that was introduced to U.S. consumers last year.

The winning art appear on over one million bottles in the U.S.

This is the third year of the competition. Artists entered more than 680 original pieces of artwork last year, while 7,000+ votes were cast through Facebook and Instagram. Abstract artist Chloe Meyer, a native of Nashville, TN, won the 2018 Duboeuf Competition. Her original oil called “Foolish Pleasure” (pictured atop) reminded judges of the tones of freshly made Beaujolais Nouveau.

The complete list of rules and regulations are on the competition’s website.

Once the submission period ends, a panel of art experts will select no more than 15 finalists, taking into consideration comments and “likes” on each entry from visitors to the site. The finalists’ works will be incorporated into the Georges Duboeuf Beaujolais Nouveau wine label format and returned to the site on Monday, April 15, for voting by consumers via Duboeuf’s social media platforms, through Monday, April 30. The artwork receiving the most “likes” wins top prize.

Artists are encouraged to post the submission to their own Social media channels to maximize voting.

This year’s theme for submissions is “capturing the essence of Beaujolais wine – fresh, youthful, vibrant, joyous and celebratory.” It is the “first wine of the harvest” that was originally made by local grape-growers for themselves to enjoy in celebration of the end of the harvest. Beaujolais Nouveau is released for sale every year on the third Thursday in November (this year on November 21, 2019).

The 2019 vintage will mark the 37th year that Georges Duboeuf Beaujolais Nouveau wines have been available in the U.S.