Owney’s Rum is a new premium blended white rum inspired by Prohibition-era rum runners who smuggled Caribbean rum into the U.S and blended it with locally distilled spirits. Owney’s pays homage to the style of rum commonly enjoyed in New York City speakeasies during this period in American history, the company says.

Owney’s Rum and its distillery, The Noble Experiment NYC, were both founded in 2012 by New York native, Bridget Firtle, who left a Wall Street career to pursue her passion for rum. The first release, Owney’s Distiller’s Reserve Rum, is an unaged white rum made in New York City. It is made from non-GMO sugar cane molasses, yeast and New York City water.

The new Owney’s Rum is a blend of Owney’s Distiller’s Reserve and two year-old cask-aged Dominican rum that is blended and bottled in New York City.

On the nose is vanilla and cane with notes of banana and sweet tropical fruits like pineapple, the company says. The palate is sugar cane-forward, followed by warm baking spices and a slight funk leading to warm, nutty and mineral notes. The finish is a full white rum. Medium length, with a clean and dry finish.

Owney’s Rum is named for the New York City hustler, Owen “Owney” Madden, who made his biggest mark bootlegging and rum running up the East Coast throughout Prohibition, the company says.

The bottle and “sun purple” color are inspired by vintage bottles from the early 1900s when it was common for glass to turn purple in the sun, the company says. The label illustration features the face of the namesake and a skyline that depicts both Manhattan, where Owney conducted his business, and Brooklyn, the home of the distillery.

Owney’s Rum is bottled at 40% ABV (80 proof) and available nationally for the suggested retail price of $28 for a 750-ml bottle. It is also available in a 1-L size.