Barrell Craft Spirits of Louisville, KY, has announced the introduction of its Infinite Barrel Project, a new whiskey blend series.

Master Distiller Tripp Stimson and Company Founder Joe Beatrice began creating the Infinite Barrel by selecting a variety of barrels based on individual flavor concentrations and complexities and blending them into a single, larger or “infinite” vessel. At each bottling, a portion of whiskey will be removed and replaced with new barrels chosen to enhance the remaining blend, the company says.

This offers consumers a whiskey that is ever changing. The suggested retail price is per $64.99 750-ml. bottle.

“In bringing our latest vision to the market, we invested a lot in R&D,” says Stimson. “The Infinite Barrel Project marks the first in a series of innovative product lines we plan to introduce.”

Barrell Craft Spirits is an independent bottler of aged, cask-strength sourced whiskey and rum spirits. Its Barrell Bourbon line of products is currently sold in 35 states throughout the United States.