A new line of premium spirits is designed around the sport of bowling. 

Strike Spirits includes Vodka, Tequila, Light and Dark Rum, Whiskey and Gin, all housed in bowling pin-shape bottles.

The brand will hit shelves nationwide in spring of 2018.

Due to the unusual bottle style, conventional labeling techniques cannot be used, so all Strike Spirits bottles have hand-applied lablels. Each label is smoothed and then the bottles are rebaked to give them their smooth, glossy finish. The cap is weighted to ensure that each bottle is of the highest quality from top to bottom.

The suggested retail price is $22.99-$24.99 per 750-ml. bottle.