Radeberger Gruppe USA, an importer of brands from its parent company Radeberger Gruppe in Germany, announced its latest beer line extension in America: Schöfferhofer Pomegranate.
This is a Hefeweizen pomegranate beer.
Schöfferhofer Pomegranate is made of 50% unfiltered German Hefeweizen and 50% pomegranate juice. It has an ABV of 2.5%. Schöfferhofer Pomegranate follows to market Schöfferhofer Grapefruit, which debuted in 2014.
Schöfferhofer Pomegranate will be available exclusively in 6-pack bottles at off-trade locations in the Pacific Northwest — including Oregon, Washington and Utah — beginning in January, 2018.
This is the first time this beer is available in bottles. Currently it is served on-draught at Walt Disney World’s Epcot World Showcase, in the country of Germany, where park-goers have drank the beer since earlier this year.
“We set out to meet the increasing consumer demand for more delicious, low alcohol options as evidenced by Schöfferhofer Grapefruit, and we’re excited about our latest innovation,” explains Armin Buehler, head of marketing of Radeberger Gruppe USA. “The Pacific Northwest region is known for its adventurous culinary and lifestyle scene, and we’re excited to introduce this product to this area as a test market before rolling it out nationwide.”