Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Gareth Howells Named Dewar’s North American Brand Ambassador

11/30/2017

by: The Staff

Dewar’s has announced Gareth Howells as its North American Brand Ambassador.

With a background as a beverage director and bartender, Howells brings an “expert’s eye” to the Dewar’s mixology program, the company says. His role will support the brand’s focus on the portfolio’s premium whiskies. Howells will work alongside counterpart, Gabriel Cardarella, to drive the Dewar’s portfolio by engaging with both the trade and consumers — specifically in the mixology realm.

“Enhancing the team of ambassadors is just one step in targeting another portion of the whisky drinking sector,” explains Michael Calabrese, Dewar’s brand director. “As we welcome Gareth Howells and his mixology talents, we look forward to further showcasing the likeability of Dewar’s in cocktails.”

With the addition of Howells, Dewar’s aims to further target the ever-growing sector of younger whisky drinkers, who are increasingly enjoying premium whiskies in cocktails, including Scotch. The brand will implement Howells’ background in cocktail creation, supplementing Cardarella’s knowledge and expertise. 

Howells arrived in the U.S. in 2010 and worked as a senior bartender for notable bars in New York City, such as Yerba Buena, The Leadbelly, Bagatelle NYC and most recently served as the Beverage Director at VYNL. Additionally, during this time he ran the beverage program for Plein Sud & The Toro lounge at the Smyth Hotel, and was the beverage director for Forrest Point in Bushwick. He has also been asked to lead seminars and training sessions across the bartender world and co-founded the free educational and training resource program for bartenders within the NYC area: The Bushwick Industry Collective.

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

gareth howells gareth howells dewars

Last modified: 11/30/2017

Previous Story:
Bowmore Announces 50 Year Old Whisky
Next Story:
Orphan Barrel Unveils 25 Year Old Canadian Whisky, Entrapment

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Distilled Spirits Council Launches Charitable Arm, DISCUS Foundation
  • Heaven Hill Elevates Third Generation of Family Leadership with Co-presidents
  • Sapporo Buys Stone Brewing
  • Courvoisier Bottles Mizunara-Finished Cognac
  • Podcast: How to Handle Visibly Intoxicated Customers
  • Burger & Lobster Launches Pours for Pride
More News >>

Featured Drink

  • Piña Colada Milk Punch
    Piña Colada Milk Punch

Drink Recipes

  • Piña Colada Milk Punch
  • Wizard of Os 
  • 8 Cocktails for the Fourth of July 2022
  • High Desert Swizzle
  • Tipsy Flamingo

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.