Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Santa Margherita Sparkling Wines

10/11/2017

by: Kyle Swartz

National Italian wine importer Santa Margherita USA has relaunched two of its sparkling wines.

Prosecco Superiore Valdobbiandene DOCG and Sparkling Rosé have reentered the marketplace with a redesigned bottle, label and brand identity.

The impetus behind the label and bottle relaunch was the winery’s desire to highlight both the company’s history as a longtime Italian sparkling wine producer, the company says, and also give these wines a contemporary style, more recognizable to today’s Santa Margherita consumer.

A proprietary bottle, from a hand-crafted mold, was produced at the company’s glassworks factory in Portogruaro. The front label’s seal is imagined after the mosaic tiles found throughout Venice and Italy, a nod to the company’s origin and wine’s provenance, while the family crest, embossed on a cigar-band style label, wraps around the neck of the bottle, in homage to the Marzotto family’s history in the textile and fashion industries.

Santa Margherita’s Prosecco Superiore Brut, 100% Glera, is available for a suggested retail price of $30 per 750-ml. bottle. Santa Margherita Sparkling Rosé, predominantly Glera with a small addition of Malbec for color and body, has a suggested retail price of $32 per bottle.

The launch of the redesigned Prosecco Superiore and Sparkling Rosé bottles and branding will be supported by a full print and digital campaign throughout 2017.

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

santa margherita santa margherita prosecco santa margherita prosecco superiore santa margherita rose santa margherita sparkling rose santa margherita sparkling wine santa margherita sparkling wines

Last modified: 10/11/2017

Previous Story:
Novo Fogo Colibri Cachaça
Next Story:
Lock Stock & Barrel 18-Year Straight Rye Whiskey

About the Author: Kyle Swartz

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • What I’m Drinking Now: Kira Collings and the Tijuana Handshake
  • Old Overholt Releases 4-Year-Old Straight Rye Whiskey
  • Lagunitas Debuts First Global Packaging Redesign
  • Palma Presents Italian Garden Brunch Series
  • Tales of the Cocktail Announces 2022 Spirited Award Winners
  • Podcast: Beverage Week 2022 Recap
More News >>

Featured Drink

  • Summer Friday
    Summer Friday cocktail

Drink Recipes

  • Cool Ideas For Frozen Cocktails
  • Summer Friday
  • Rum Day Drink Roundup for 2022
  • Rainmaker
  • Cheers to a Choco Taco-inspired Martini

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.