Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Diageo Will Reopen Port Ellen, Brora Scotch Distilleries

10/09/2017

by: Kyle Swartz

The Scotch whisky market plummeted in the ’80s. Many distilleries closed, including Port Ellen on Islay, and the Highland producer Brora. Since then, both distilleries have become highly popular among collectors, with their vintage bottles fetching prices in the thousands.

Scotch-lovers may soon taste something new from these legendary, long-shuttered producers. The global drinks corporation Diageo announced this weekend plans to reopen both distilleries. The project will require a $46.02 million investment. 

Diageo is the world’s leading Scotch producer and owns numerous distilleries — including Port Ellen and Brora.  Plans to revive the closed producers owe to the cult-like status the two have garnered in the years since 1983. Vintage Scotch from Port Ellen and Brora is considered among the best in the world.

And the world has changed since 1983: now, Scotch is booming. The time was right, says Diageo executives.

“This is no ordinary Scotch whisky distillery investment. This is a once in a lifetime opportunity to bring these iconic distilleries back to life,” says David Cutter, Diageo president of global supply and procurement, who is responsible for leading the capital investment programme to reinstate the distilleries. “We will take great care to be true to the spirit of the original distilleries in everything we do and to operate them with all the knowledge, skill, craft and love of Scotch that our people and our company has gathered through centuries of whisky-making.”

The new Brora and Port Ellen distilleries will be among Diageo’s smallest distilleries, capable of producing 800,000 litres of alcohol per year, the company says in a press release. They will replicate “as closely as possible” the previous taste profiles of Port Ellen and Brora, with medium peated character at both sites.

Advertisement

 Subject to planning permission and regulatory consents, detailed design, construction and commissioning work, it is expected the distilleries will be in production by 2020.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

brora brora reopen port ellen port ellen reopen scotch

Last modified: 10/09/2017

Previous Story:
Ted Danson Talks Mixology, Favorite Cocktails
Next Story:
Vision Wine & Spirits To Import Ron Centenario Rums

About the Author: Kyle Swartz

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • The Kraken Launches Gold Spiced Rum
  • Podcast: Elizabeth McCall, Woodford Reserve’s New Master Distiller
  • Del Maguey Launches Vida Puebla Mezcal
  • Can Tequila Growth Continue Sustainably?
  • Hendrick’s Gin Unveils Flora Adora
  • High Noon Launches Tequila Seltzer
More News >>

Featured Drink

  • Cottontail Daiquiri
    Cottontail Daiquiri

Drink Recipes

  • Cottontail Daiquiri
  • Unique Irish Coffee Experiences
  • Pinch of Green
  • Irish Twists on Classic Cocktails
  • Best Picture

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.