Société Jacques Bollinger (SJB) announced this week that the company has named Charles-Armand de Belenet as the general manager of Champagne Bollinger, effective Sept. 5.

de Belenet, 46, brings with him 20 years of experience in sales and marketing, both within France and internationally. He holds the diploma of Institut Commercial de Nancy.

Starting his career with Bacardi-Martini as product manager, de Belenet joined Lindt and Sprüngli in 1999. In 2000 he joined MagnumVinum.fr, an internet startup prior to moving to Allied Domecq in 2002. In 2006, he was appointed by Pernod France as marketing director and then moved to Pernod Ricard Korea as marketing director.

In 2011, he was promoted to international marketing director of Martell, Mumm and Perrier Jouët.

His key objectives at SJB will be to ensure the consistency of the style and quality of Bollinger champagnes while continuing the value growth strategy of the House, the company says. He will report to Jérôme Philipon, Chief Operating Officer of SJB.