Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Growth in U.S. Wine Consumption Led by Sparkling

09/06/2017

by: Jeremy Nedelka

The U.S. wine market, the largest in the world, continued to show strength in 2016 growing 2.4% to 341.1 million 9-liter cases led by a 6.6% upsurge in the consumption of total sparkling wines, according to the Beverage Information Group’s 2017 Wine Handbook.

A strong U.S. economy, employment and wage gains, and larger discretionary incomes all contributed to the category’s growth.

Total domestic wines accounted for 76.8% of the wine category, up slightly from last year. The number of U.S wineries also continued to grow, topping almost 8,300, up 4%. California, the largest wine producing state, continued to capitalize on the increasing popularity of its premium and super-premium wine segments in 2016.

Wines produced in Oregon and Washington also continued to show promise as consumers are demonstrating their willingness to explore wine beyond the California segment.

The premiumization trend in the wine market has not slowed but rather continued to evolve in 2016. Consumers continued to seek premium and high-end brands to enjoy at home and in on-premise venues.

Sales of wines priced under $10 weakened again this years with wines in the $10 to $20 range thriving. In fact, many major brands had trouble staying top of consumers’ mind as was also the case last year.

Advertisement

Smaller brands are becoming more attractive as word of mouth and social media platforms create unique awareness that is not found in traditional advertising mediums.

Table wine grew to 309.4 million 9-liter cases, a 2.2% increase over 2015, according to the 2017 Wine Handbook. The champagne and sparkling wine category grew for its 15th consecutive year to 22.1 million 9-liter cases, up and impressive 7.8%. Domestic sparkling wine reached 11.9 million 9-liter cases resulting in a 5.2% increase in volume, continuing and eleven-year growth streak.

About the 2017 Wine Handbook

The 2017 Wine Handbook is the most comprehensive source of information on U.S. wine industry sales trends. It includes consumption data and projected sales by category and by market, as well as leading brands and historical information. Categories include table, fortified and dessert wines, sparkling and champagne, vermouth and wine coolers. The 2017 Wine Handbook is priced at $925 for hard copy and $1,525 for hard copy with accompanying MS-Excel data CD at www.bevinfostore.com or by calling Marybeth Came at (203)-855-8499 ext. 2216.

Contacts:

Marybeth Came, Director Client Services
203-855-8499 x2216
mcame@epgmediallc.com

Marina Velez, Manager of Information Services
203-855-8499 x2212
mvelez@epgmediallc.com

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

wine wine sales wine sales 2016 wine trends wine trends 2016 wine trends 2017

Last modified: 09/06/2017

Previous Story:
The Macallan Unveils Aroma-Based Edition No. 3
Next Story:
This Bar Uses Scents to Educate Customers About Gin

About the Author: Jeremy Nedelka

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




In The News

  • Freddie Noe Named Master Distiller of Fred B. Noe Distillery
  • Sonoma-Cutrer Releases Two New California Chardonnay Vintages
  • Podcast: Legal Cannabis and Cannabis Beverages
  • The Duckhorn Acquires 265-Acre Cab Sauv Vineyard in Paso Robles
  • Brooklyn Brewery Redesigns Brooklyn Pilsner
  • DoorDash Acquires BBot
More News >>
logo
Food Advertisements by

Follow Us

Facebook
Twitter

Featured Drink

  • Attitude Is Everything
    Attitude Is Everything cocktail

Drink Recipes

  • Attitude Is Everything
  • Amor de Madre
  • 8 Cinco de Mayo Drinks For 2022
  • Lavender Daisy
  • Beach Ritual

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.