Smirnoff vodka has announced a new partnership with American actor, author and environmentalist Ted Danson, as an extension of the Smirnoff No. 21 vodka campaign “Only the Best For Everyone.”

As part of the partnership, Smirnoff worked with Danson to co-curate a comical series of short videos, which are now available to view on YouTube as of today, communicating in a “cheeky way” how Smirnoff vodka is made in America.

The Smirnoff No. 21 campaign is “candid about the brand’s great quality at an affordable price and reinforces Smirnoff as ‘the people’s vodka’,” the company says.

“Ted is a Hollywood legend and a natural partner to help bring the spirit of Smirnoff to life,” says Jay Sethi, Vice President, Smirnoff, Diageo North America. “His light-hearted, fun and care-free personality is like a real life embodiment of our brand. Ted is great at communicating our quality message in a down-to-earth and relatable way.”

All of the videos are now live online and some are slated to run on national television later this year.

Smirnoff’s partnership with Danson follows the announcement that the brand made in March of this year that Smirnoff is officially “in a relationship” with American model, cookbook author and pop culture icon, Chrissy Teigen.