Strongbow Hard Apple Ciders has announced its newest flavor: Strongbow Artisanal Blend, which will receive the support of an extensive marketing campaign.
An autumnal flavor, Artisanal Blend is made with heirloom cider apple varieties, the company says, cold-pressed and blended together for a semi-sweet taste. As with all Strongbow products, it contains no artificial flavors or colors.
Artisanal Blend will be available this coming September in 6-pack bottles, variety 12-pack, variety 24-pack, and limited-edition mini-can 4-packs.
A massive consumer sampling of 4-pack mini-cans at a suggested retail price of $1 will start in September to drive trial and awareness of the new flavor, and entice new drinkers into the cider category. “Retailers can capitalize on the fact that, based on a limited-time spring offering, 90% of mini-can buyers are new to Strongbow, and 74% are new to the cider category,” the company says.
In addition, the launch will be supported by year-long national TV advertising, digital and PR marketing, and in-store merchandising to heighten visibility. Artisanal Blend will also be available in 6-packs and will simultaneously replace Strongbow Honey in the 12-bottle Strongbow Variety Pack, alongside Strongbow Orange Blossom, Strongbow Gold Apple and Strongbow Cherry Blossom. The same four flavors will be offered in the 4-pack mini-cans.
Artisanal Blend is best served over ice, the company says, though consumers are encouraged to experiment with mixing Strongbow with other natural flavors to create cocktails. The new beverage is 6% ABV.