Courvoisier has named its newest brand ambassador: apper, actor and model A$AP Rocky.
He will star in print and digital creative, the company says, partnering on collaborations and hosting “exclusive experiences” as part of a new campaign.
“As a creator, A$AP Rocky embodies the progressive ideals and bold artistry on which Courvoisier was founded, making him an ideal partner for the brand,” says Gary Ross, VP, Courvoisier.
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“Courvoisier’s commitment to quality, old-school production methods, design and art speaks to me,” says A$AP Rocky.
