Jack Daniel’s Country Cocktails has announced the launch of its newest flavor, Southern Peach, crafted in collaboration with R&B singer and entrepreneur, K. Michelle.
Southern Peach will be available for purchase in the Southeast (AL, FL, GA, MS, SC, TN) beginning in April, with a national rollout slated for early summer.
“Jack Daniel’s is a brand with rich history. Also being from Tennessee, I’ve always appreciated how JD falls in line with my southern values,” says K. Michelle in a press release. “This collaboration with Jack Daniel’s Country Cocktails is a celebration of all those values, and I’m excited to share that with my fans.”
Jack Daniel’s and K. Michelle have a deep history, the company says, starting with shared roots in Tennessee. Building upon an initial partnership with Jack Daniel’s Tennessee Honey, K. Michelle worked with Jack Daniel’s to craft the newest Country Cocktails flavor. She was involved in the process from start to finish, the company says, which included the creation of the custom gold crown cap, exclusive to the Southern Peach flavor.
Jack Daniel’s Country Cocktails are malt beverages that come in eight flavors: Jack Apple, Black Jack Cola, Cherry Limeade, Berry Punch, Downhome Punch, Lynchburg Lemonade, Watermelon Punch and now Southern Peach.
