Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Shock Top Unveils First Brand Refresh

03/13/2017

by: The Staff

Shock Top unveiled its first major brand refresh this month.

The brand will introduce an entirely new look and feel that “still embodies the carefree spirit that is authentic to Shock Top, but with a fresh, youthful optimism,” the company says in a press release. The changes will be reflected in everything from its brand’s voice to product selection and the creative, which will include a new logo, packaging, website and a new marketing campaign that will kick off this summer.

As part of the refresh, Shock Top will get a full makeover, and the changes will be reflected across all brand assets and activations. Its packaging will feature a fresh new logo, hand-drawn graphics and a reinvigorated Wedgehead, the company says.

Shock Top’s artistic new designs will be carried through all consumer-facing activations including advertising, in-store, on-premise and online.

Shock Top will continue to offer its signature Belgian-style wheat ale, along with its Lemon Shandy, coupled with a new lineup of seasonals with citrus. Launching in stores late February, Shock Top’s first new seasonal release will be its Citrus Variety Pack featuring Belgian White and Lemon Shandy, alongside two new flavors: Holy Citrus and Ruby Fresh.

In the coming months, Shock Top will unveil a new marketing campaign embracing the freedom of summer and bringing unique experiences to consumers, including the revival of its Camp Shock Top, an adults-only summer camp in partnership with Camp No Counselors.

Advertisement

 

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Shock Top shock top brand refresh shock top new brand shock top new branding shock top rebrand shocktop brand refresh shocktop branding change

Last modified: 03/13/2017

Previous Story:
What You Need To Know About Cannabis Cocktails
Next Story:
Can Mezcal Boom In The U.S.?

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Proper No. Twelve Launches Irish Apple Whiskey
  • What I’m Drinking Now: Danielle Harris and the Hand Grenade
  • Woodford Reserve Names Elizabeth McCall Master Distiller
  • 3 Badge Beverage Launches Kirk and Sweeney Barrel Program
  • KISS Celebrates 50th With Cold Gin Cocktail Special
  • Diageo Acquiring Don Papa Rum
More News >>

Featured Drink

  • Fleur-de-lis
    Fleur De Lis cocktail

Drink Recipes

  • Another Round of Valentine’s Day Drinks for 2023
  • Fleur-de-lis
  • A Round of Valentine’s Day Cocktails for 2023
  • Red Dragon
  • Year of the Rabbit

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.