Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Operators
    • What I’m Drinking Now
    • eRNDC Login
    • SG Proof Login
  • Recipes
    • Submit a Drink Recipe
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Serrallés Announces New President And CEO

03/10/2017

by: Kyle Swartz

Puerto Rican rum-producer Destilería Serrallés today announced the retirement of president and CEO Félix J. Serrallés, Jr. after a tenure of 36 years. The company also confirmed the appointment of Philippe Brechot (pictured atop) as new president and CEO.

With more than 25 years of industry experience in international management, distribution and marketing, Brechot arrives at Serrallés having worked at companies including Moët Hennessy, Diageo and most recently at William Grant and Sons, where he was managing director for Latin America.

“We are fortunate to have found Philippe, a proven executive with ample experience growing premium brands in global markets,” said Serrallés in a press release. “He will be an asset to lead our team as we continue to expand our brand’s footprint throughout the global spirits market.”

Advertisement

A member of the family’s fifth generation, Serrallés led the company’s development and growth since 1981. He will continue as chairman of the Board of Directors.

Roberto J. Serrallés will continue in his current position as president of Serrallés USA, the U.S. distribution company of Destilería Serrallés, and as a member of the Board of Directors. John Eason will continue in his role as COO and executive VP of Serrallés U.S. in charge of overseeing the operations, including distribution, sales and marketing in the USA market for the company.

“We have developed a solid team in the USA and we will continue to focus on growing Don Q in this important market,” Serrallés said. “I am confident that Philippe’s experience in developing premium brands will create a unique synergy that will strengthen our ongoing efforts in the USA and beyond.”

Serrallés USA most recently launched Don Q Barrel Spice Rum.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Destilería Serrallés Philippe Brechot philippe brechot ceo philippe brechot president philippe brechot serralles serralles serralles new ceo serralles new president

Last modified: 03/10/2017

Previous Story:
Firebirds Launches Local Craft Beer Menus
Next Story:
Report: 1 In 10 Alcohol Buyers Purchase Bottles Online

About the Author: Kyle Swartz

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




In The News

  • Jura Whisky 12 Year Old Arrives in America
  • Former Jack Daniel’s Master Distiller Co-founds Company Distilling
  • Q&A: Jason Knoll, Another Broken Egg Cafe
  • BevX Awards 2021: Call For Entries
  • Heineken Minis Return to the American Beer Market
  • Dogfish Head Releases Nonalcoholic Wheat Brew, Lemon Quest
More News >>

Follow Us

Facebook
Twitter

Featured Drink

  • The Green Fog
    Green Fog Cocktail

Drink Recipes

  • The Green Fog
  • Around The Corner
  • Bohemian Remedy
  • An Easter Parade of Spring Cocktails
  • April Fools

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Media
  • Send File
  • Privacy Policy
Powered by WordPress and Versal.