Purity Vodka today announced that David Szydlik has joined as president and chief executive officer, effective immediately.

Szydlik has worked on multiple roles at Pernod Ricard for the past eight years. His most recent role was director of chains. Prior to that his responsibilities included: business unit director southwest, and national director of sales operations and planning. Before joining Pernod Ricard he worked on multiple management roles for Molson Coors and Coca-Cola Enterprises.

“The Board of Directors is delighted that David has joined Purity Vodka at a very exciting time, his experience and expertise will propel the growth and success of Purity Vodka as a key player in the vodka category,” says Alf Tonnesson, chairman of Purity Vodka, in a press release.

“I am excited by the opportunity to work alongside our distributor network and dedicated team that has created great momentum behind Purity Vodka,” says Szydlik. “We believe that the 34 distillations and organic ingredients that comprise our Purity Vodka give our consumers an exceptional vodka experience.”