Strongbow Hard Apple Ciders has unveiled its newest flavor: Strongbow Orange Blossom.

This delivers a spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish, the company says. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors.

Supported by TV advertising, consumer sampling, and in-store merchandising, Orange Blossom will be launched in six-packs during the month of March and will simultaneously replace Strongbow Ginger in the 12-bottle Strongbow Variety Pack, alongside Strongbow Gold Apple, Strongbow Honey and Strongbow Cherry Blossom.

To drive trial and awareness of the new flavor, the same four flavors will be offered in limited edition 4-pack mini cans for a suggested retail price of $1 starting in March.

All flavors in the new Variety Pack are gluten-free and sold in 11.2-oz. bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while new Strongbow Orange Blossom, Strongbow Cherry Blossom and Strongbow Ginger are 4.5% ABV.