Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Ezra Brooks Straight Rye

01/12/2017

by: Kyle Swartz

Ezra Brooks has announced a new addition to its product lineup: Ezra Brooks Straight Rye.

Ezra Brooks Straight Rye is bottled at 90 proof. This rye whiskey offers slightly sweet and oaky tones with a warm, spicy finish, the company reports.

It is available nationally starting this month in 750-ml and 50-ml bottles. The suggested retail price is $18.99-21.99 per 750-ml. bottle.

“In the past 12 months, we have seen rapid growth in the rye category, up 27 percent, which indicates consumers are interested in more rye whiskey products,” says Fletcher Buchman, brand manager at Luxco, in a press release. “Ezra Brooks’ recent packaging refresh has elevated the brand to the same high-quality of the bourbon found inside the bottle.”

Ezra Brooks’ updated look includes a new corked bottle with a matte-finish closure capsule, plus a higher-end label for a “craftier feel,” the company says.

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Ezra Brooks ezra brooks rye whiskey Ezra Brooks Straight Rye rye straight rye whiskey

Last modified: 01/12/2017

Previous Story:
Wyoming Whiskey Single Barrel Bourbon
Next Story:
Sterling Vineyards New Look

About the Author: Kyle Swartz

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Podcast: Discussing Distilling with Sazerac’s Danny Kahn
  • Firebirds Bought By Investment Firm
  • World’s Longest Bar Opens in Tennessee
  • White Claw Launches Vodka Line
  • Pernod Ricard Buying Skrewball
  • Lux Row Introduces Rebel 100 Rye Whiskey
More News >>

Featured Drink

  • Off Beat
    Off Beat cocktail form Bar Bastion in New York

Drink Recipes

  • Cherry Blossom Cocktail Ideas
  • Off Beat
  • 10 Spring Cocktails For 2023
  • Cottontail Daiquiri
  • Unique Irish Coffee Experiences

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.