Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

AB InBev Acquires SpikedSeltzer

09/12/2016

by: Kyle Swartz

AB InBev continues to buy up brands that appeal to modern consumers.

AB InBev has announced its purchase of Boathouse Beverage LLC., which produces the SpikedSeltzer brand of hard flavored seltzers, a category on the rise. SpikedSeltzer will be the first non-malt flavored alcohol beverage to join The High End, Anheuser-Busch’s business unit of craft and import brands.

SpikedSeltzer is a naturally cold fermented, low-carb, gluten-free alcohol beverage with six percent alcohol by volume that is made from purified water. Founded in 2013, SpikedSeltzer has grown from five gallon batches to more than 500,000 case equivalents and is now distributed in 14 states, the company says in a press release.

“This partnership with The High End is an exciting next step for SpikedSeltzer and for the category, as we begin to build out this novel drink together,” says Nick Shields, founder and brewer, SpikedSeltzer. “Through the work of our small-but-mighty team, we’ve been able to build a loyal following throughout the Northeast and beyond. Working with The High End will allow us to protect what we have built and focus on the part of brewing and building the business that makes this fun for us.”

Production will gradually shift from Boathouse Beverage’s current production partners – North American Breweries and Blues City Brewery – to Anheuser-Busch’s Baldwinsville Brewery.

First Beverage Group acted as the financial advisor to SpikedSeltzer and Spencer Fane LLP provided legal counsel.

Advertisement

Financial terms of the deal were not disclosed.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

spiked seltzer Spiked Seltzer AB InBev SpikedSeltzer SpikedSeltzer AB InBev SpikedSeltzer AB InBev acquires SpikedSeltzer AB InBev bought SpikedSeltzer AB InBev buys SpikedSeltzer AB InBev purchases

Last modified: 09/12/2016

Previous Story:
Trends Driving Growth For Cider, Hard Soda and Fermented Malt Beverages
Next Story:
Heineken USA Establishes Five Points Trading Company To Import Global Beer Brands

About the Author: Kyle Swartz

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • 3 Badge Beverage Launches Kirk and Sweeney Barrel Program
  • KISS Celebrates 50th With Cold Gin Cocktail Special
  • Diageo Acquiring Don Papa Rum
  • San Francisco Cocktails Celebrate Mean Girls The Musical
  • NYC’s Mister Paradise Unveils New Menu
  • How Much Do Alcohol Consumers Care About Sustainability?
More News >>

Featured Drink

  • Red Dragon
    Red Dragon cocktail

Drink Recipes

  • A Round of Valentine’s Day Cocktails for 2023
  • Red Dragon
  • Year of the Rabbit
  • Viva Magenta Colored Cocktails
  • Winter White Sangria

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.