Brian Kelley and Tyler Hubbard of the band Florida Georgia Line are making more than country music these days: The duo has just unveiled Old Camp Peach Pecan Whiskey. Inspired by the band’s Southern roots, the product is blended using American whiskey aged for a minimum of two years in white American oak barrels with a No. 3 char and infused with Southern peach and pecan flavors.

Why a whiskey? The band says its “camp,” the crew of longtime musicians, managers, technicians and friends that travel with Florida Georgia Line on tour from city to city, ultimately led to the creation of Old Camp Peach Pecan Whiskey. Ever since its first shows, the band has had a ritual of toasting and celebrating with its camp before taking the stage.

Old Camp Peach Pecan Whiskey was formally introduced on Aug. 3 during a Florida Georgia Line concert in Holmdel, NJ, to an audience of 17,000 fans. The 70-proof (35% ABV) whisky is now available at select retailers nationwide with a suggested retail price of $19.99 for a 750-ml. bottle.

Pictured above: Tyler Hubbard, left, and Brian Kelley of the country music band Florida Georgia Line with their new Old Camp Peach Pecan Whiskey.