The luxury hotel W San Francisco has appointed Gabriele Originario as director of beverage and food. Originario will oversee operations for W San Francisco’s culinary and drinks programs, including the hotel’s signature Trace restaurant, dedicated to socially responsible food created from locally sourced and sustainable ingredients; Upstairs Bar & Lounge; and The Living Room Bar.

Originally from Rome, Italy, Originario has nearly 20 years experience and has worked with renowned chefs and sommeliers, including Thomas Keller, Larry Stone, Gaston Acurio and Hubert Keller. Originario held the title of director of operations at Emporio Rulli’s, an artisan bakery in downtown San Francisco, and general manager of La Mar, where he developed, implemented and maintained exceptional customer service standards.

At the 400-room W San Francisco, Originario will help lead the vision for a series of new programming this summer. Upcoming initiatives include a “No Beef” month-long promotion at Trace and a summer beer series.