eBay launched eBay Wine (eBay.com/wine) this week, a new destination that features the ability to browse collectible, rare and every-day wines based on varietal, region, price point and more.
As part of the marketplace’s latest offering, eBay is partnering with Drync – a mobile app platform for wine – to bring a wide selection of wine to U.S. shoppers through Drync’s network of wine-retail partners.
“Whether you’re in search of wine to celebrate a special occasion, give as a Mother’s Day gift, or add to your collection of rare or hard-to-find, eBay is offering a fresh, modern way to find the perfect bottle,” says Alyssa Steele, DMM of Home and Garden at eBay, in a press release.
Online shoppers will be able to purchase wine and ship to almost anywhere in the U.S. In addition to varietal and price point, shoppers can filter based on price format (“Buy It Now” or auction for rare bottles) and delivery options (shipping or in-store pick-up, where available).
The site experience will also feature expert guides and tips by lifestyle expert Maureen Petrosky, and sommelier and winemaker André Hueston Mack, highlighting seasonal and emerging wine trends and must-have accessories.
“I’m always in search of new ways to discover and buy wines for different occasions,” says Petrosky. “For spring, I’m loving French rosé. With the launch of eBay Wine, I now can enjoy a huge selection of rosés from France – and nine other countries – to which I otherwise wouldn’t have access.”
As of today, people can now discover more than 10,000 different wines on eBay – from every-day staples to sought-after vintages of fine wines. The platform now offers wine from 30 countries and from more than 500 regions around the world, giving shoppers access to favorites from popular areas like Sonoma, Tuscany and Rioja, as well as unique selection from emerging regions like Italy’s Sicily, Israel’s Galilee and Lebanon’s Bekaa Valley.
Through the Drync collaboration, eBay is helping retailers better connect with and educate customers, the company says, while enabling shoppers to access a huge selection of wine – and have that wine shipped to up to 45 states in the U.S.
“The Drync-eBay collaboration marks a significant shift in the wine industry, offering realtime inventory from large and small retailers throughout the country through a marketplace that includes both in-store pick up and delivery options,” says Brad Rosen, Founder and CEO, Drync.
