Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Disaronno Announces New VP National Sales Manager

04/01/2016

by: Kyle Swartz

Disaronno International has promoted William Mickel  to the position of Vice President, National Sales Manager.

Previously, Mickel served as Regional Director of Control States. He was prompted into this newly created role in effort to further bolster the Disaronno International team supporting its US Distribution network, the company says.

Mickel will report to Brett Dunne, EVP-General Manager, and will oversee the company’s commercial capabilities — including those pertaining to sales, marketing and distributor management.

“Enhancing the leadership team is just one step in furthering the success of the company’s US presence,” says Brett Dunne, EVP-General Manager of Disaronno International, in a press release. “We believe this is an important step for the company to continue to develop and strengthen its awareness in a market we believe has tremendous potential for Disaronno.”

With the addition of this new senior role, along with other organizational changes, Disaronno International is building a larger footprint in the United States, the company says.

This month the brand will announce a new entry into the emerging bitters category. This product will join the recent launch of Disaronno Riserva, a blend of Disaronno and blended Scotch whisky. Disaronno also plans to continue the Icon Project with another high-end Italian fashion collaboration, which will be announced this fall.

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Disaronno Disaronno International Disaronno International William Mickel Disaronno William Mickel William Mickel

Last modified: 04/01/2016

Previous Story:
6 Key Selling Points for Portuguese Wine
Next Story:
How Top Operators Showcase Tequila in Cocktails and Flights

About the Author: Kyle Swartz

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • 3 Badge Beverage Launches Kirk and Sweeney Barrel Program
  • KISS Celebrates 50th With Cold Gin Cocktail Special
  • Diageo Acquiring Don Papa Rum
  • San Francisco Cocktails Celebrate Mean Girls The Musical
  • NYC’s Mister Paradise Unveils New Menu
  • How Much Do Alcohol Consumers Care About Sustainability?
More News >>

Featured Drink

  • Red Dragon
    Red Dragon cocktail

Drink Recipes

  • A Round of Valentine’s Day Cocktails for 2023
  • Red Dragon
  • Year of the Rabbit
  • Viva Magenta Colored Cocktails
  • Winter White Sangria

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.