Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • RTDs
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Bacardi Appoints Exclusive Distributor for Mass, RI

03/21/2016

by: Kyle Swartz

Bacardi U.S.A. has renewed a multi-year distribution agreement with Horizon Beverage for Massachusetts and Rhode Island.

Effective April 1, the exclusive agreement includes the sales and distribution of the entire premium portfolio of Bacardi brands, including Bacardi, Grey Goose, Bombay Sapphire, Dewar’s Martini and Angel’s Envy, among other brands.

“Horizon Beverage is a name that represents family, trust and exceptional service among Massachusetts and Rhode Island retailers,” said Pete Carr, regional president for Bacardi – North America, in a press release. “Bacardi is proud to extend our long-standing partnership with this great company to continue a distribution force of significant capabilities, scope and dedication for Bacardi in these two markets.”

This renewal is part of the Bacardi route-to-market strategy to improve efficiency and effectiveness, the company said in a press release.

“We are excited to continue our 80-year relationship with this dynamic organization and remain committed to working closely with the Bacardi team to deliver long-term brand growth in our markets,” said Sam Rubenstein, Managing Director, Horizon Beverage.

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Bacardi Bacardi distributor Bacardi distributor Mass Bacardi distributor Massachusetts Horizon Beverage Horizon Beverage Bacardi Horizon Beverage distributor

Last modified: 03/21/2016

Previous Story:
The Largest Spirits Category in the World Comes to America
Next Story:
Rapper Drake Unveils First Look at Whiskey Brand

About the Author: Kyle Swartz

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Maker’s Mark 46 Cask Strength Gets New Look
  • Mount Gay Announces PX Sherry Cask Rum
  • Sonoma-Cutrer Unveils Dutton Ranch Chardonnay
  • Fig & Olive Puts On The Spritz
  • BevX Awards 2023: Call For Entries
  • Beam Releases Clermont Steep American Single Malt
More News >>

Featured Drink

  • Cucumber Lime Martini
    Cucumber Lime Martini

Drink Recipes

  • Cucumber Lime Martini
  • Memorial Day Cocktails for 2023
  • Rhubarb Rose G&T
  • In the Clouds
  • Mother’s Day Drink Ideas for 2023

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Privacy Policy
© Cheers Magazine. All rights reserved.