Strongbow Hard Cider will bring back Sir Patrick Stewart.
The company announced recently that they and the actor have agreed to continue the television commercial series that stars the actor.
These ads follow the brand’s 2015 “All You Need is Ice” campaign, which highlight that Strongbow is the “bestest” cider. So good is the product, the campaign jokes, that it does not need a celebrity like Stewart as a spokesperson.
The 2016 campaign, “Impressive Range,” includes multiple spots. The first of these already debuted digitally, and can be viewed here. It will begin airing on television on March 7.
The launch will be supported through a mix of traditional and paid media, digital, PR and experiential marketing with the remaining spots launching later this summer.