Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Wild Turkey New Packaging

12/04/2015

by: The Staff

Wild Turkey has debuted a new look for its premium bourbon and rye whiskey range.

While making no changes to the liquid, Wild Turkey has designed new packaging that better reflects the core values of the brand, the company says. A detailed new turkey illustration, found on every expression and most prominently displayed on Wild Turkey 101, depicts “a spirited bird that is authentic, proud, and bold,” the company says, “characteristics that have always defined the conviction at the heart of the Wild Turkey brand.”

“This new premium look is the result of in-depth research, consulting with our distillery, and listening to bartenders and consumers,” said Melanie Batchelor, global vice president for spirits at Gruppo Campari.

The new look for the entire range of bourbon and rye whiskies also reflects Eddie Russell’s recent promotion to Master Distiller. The packaging now makes it clear to consumers that Wild Turkey Bourbon (originally named Wild Turkey 81) is Eddie’s creation, while his father and living legend Jimmy Russell is the creator of Wild Turkey 101.

Family-Shot-1-150dpi-v2-NewEddie’s signature is front and center on Wild Turkey Bourbon, while Jimmy’s is prominently placed on Wild Turkey 101.

In addition to its range of bourbon products, packaging for Wild Turkey’s rye expressions have also been updated. The new look features rich green colors and a premium split label design, the company says.

Advertisement

Although labels for each expression of Wild Turkey differ, they do share some common aspects that create uniformity across the range:

Strip Stamp: Comprised of deep, rich colors and accented with gold foiled writing, the strip stamps at the neck of the bottle now denote what type of whiskey is inside each bottle, and most contain the phrase “Crafted with Conviction.”

Glass: Below the strip stamp on every bottle, a circular Wild Turkey marking is embossed in the glass. Near the bottom of every bottle, also embossed in the glass, are the words “BOLD. GENUINE. TRUE.”

Label: Professional wildlife artist Julie Rhodes was commissioned to draw the icon. Working closely with the National Wild Turkey Federation, Julie took great care to make her work as realistic as possible, the company says.

New packaging for the following expressions will be rolled out starting in November of 2015: Wild Turkey Bourbon (formerly known as Wild Turkey 81), Wild Turkey 101, Wild Turkey Bourbon (formally known as Wild Turkey 86.8, for Australia only), Wild Turkey Rye, Wild Turkey 101 Rye, and Wild Turkey 101 8 Year Old (Japan only).

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

New Packaging whats different Wild Turkey whats new with Wild Turkey why Wild Turkey different packaging why Wild Turkey new bottle why Wild Turkey new packaging wild turkey Wild Turkey bottle Wild Turkey bottle change Wild Turkey bottle new Wild Turkey bottles Wild Turkey brand names Wild Turkey changed bottles Wild Turkey different bottle Wild Turkey different names Wild Turkey new look Wild Turkey new names Wild Turkey New Packaging Wild Turkey packaging Wild Turkey packaging change

Last modified: 12/04/2015

Previous Story:
Tequila Herradura Directo de Alambique
Next Story:
Woodford Reserve 2015 Holiday Bottle

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Lagunitas Debuts First Global Packaging Redesign
  • Palma Presents Italian Garden Brunch Series
  • Tales of the Cocktail Announces 2022 Spirited Award Winners
  • Podcast: Beverage Week 2022 Recap
  • TTB Proposes Official Definition of American Single Malt
  • Procera Gin Expands Portfolio with Red and Green Dot
More News >>

Featured Drink

  • Rainmaker
    Rainmaker cocktail

Drink Recipes

  • Rum Day Drink Roundup for 2022
  • Rainmaker
  • Cheers to a Choco Taco-inspired Martini
  • Tiki Highball
  • 7 Special Spritz Day Drinks

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.