Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • RTDs
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Crown Royal Northern Harvest Rye Named 2016 World Whisky of the Year

11/20/2015

by: The Staff

Renowned whisky writer Jim Murray today announced Crown Royal Northern Harvest Rye as the 2016 World Whisky of the Year, marking the first time a Canadian Whisky has received the honor.

The recognition comes at a time when both the Canadian and Rye whisky categories continue to gain popularity amongst whisky aficionados and consumers alike.

“Crown Royal Northern Harvest pops up out of nowhere and changes the game,” said Murray of the whisky, which he awarded a record-tying 97.5 out of 100 points. “It certainly puts the rye into Canadian Rye. To say this is a masterpiece is barely doing it justice.”

Crown Royal Northern Harvest Rye was first released in the U.S. in early 2015. The variant showcases the Canadian rye whiskey featured in the traditional Crown Royal Deluxe Blend. The latest variant to be introduced by Crown Royal, Northern Harvest Rye (90 proof, 45% ABV) is the brand’s first ever blended, 90% rye whisky.

“We are thrilled that Crown Royal Northern Harvest Rye has been named World Whisky of the Year!” said Yvonne Briese, Vice President of Crown Royal. “Crown Royal Northern Harvest Rye showcases the rye whisky that has been such an integral component of the Crown Royal Deluxe blend since 1939.”

The recognition comes on the heels of the launch of Crown Royal’s new campaign titled “The One Made for a King.” The creative — which will run across TV, print, out of home, digital and social — was developed to share the 75-year-old brand’s royal origin story and liquid credentials with consumers.

Advertisement

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

2016 World Whisky of the Year crown royal Crown Royal Northern Harvest Rye Crown Royal Northern Harvest Rye 2016 World Whisky of the Year Jim Murray Jim Murray 2016 World Whisky of the Year Jim Murray whiskey writer Northern Harvest Rye Northern Harvest Rye 2016 whisky of the year Northern Harvest Rye 2016 World Whisky of the Year Northern Harvest Rye award what is 2016 World Whisky of the Year what is the 2016 World Whisky of the Year which whiskey 2016 World Whisky of the Year

Last modified: 11/20/2015

Previous Story:
Interview with Tom Jensen, an American Making Whiskey in Ireland
Next Story:
Maker’s Mark Increases Production with New Still

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • Campari Group To Distribute Miraval Wine
  • Belvedere Announces Luxury Vodka, Belvedere 10
  • Baileys Bottles Chocolate Liqueur
  • Guinness Chicago Brewery Nears Opening
  • Bacardi Acquires Ilegal Mezcal
  • Appleton Estate Bottles 1993, 2002 Vintage Rums
More News >>

Featured Drink

  • Corralitos Negroni 
    Corralitos Negroni cocktail

Drink Recipes

  • Corralitos Negroni 
  • Great Basin Sour
  • Negroni Riffs We Love For 2023
  • Chimpin’ Around Town
  • Qadeem Hassan and the Ring My Bell

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Privacy Policy
© Cheers Magazine. All rights reserved.

Insert/edit link

Enter the destination URL

Or link to existing content

    No search term specified. Showing recent items. Search or use up and down arrow keys to select an item.