Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Skyy Infusions Coastal Cranberry

11/09/2015

by: The Staff

In time for Thanksgiving, Skyy Vodka has added Coastal Cranberry to its Infusions line.

Skyy Infusions Coastal Cranberry features a dry, alluring aroma and lively taste that is both sweet and tart, the company says, giving cocktails a festive taste.

To create this infusion, rich cranberries — grown in the heart of “Cranberry Country” in Massachusetts — are wet harvested at the peak of flavor across 200 acres of bogs. Their fruit essence is extracted, then infused into Skyy’s distilled vodka to create a “true-to-fruit” flavor, the company says.

Skyy Infusions Coastal Cranberry is 70 proof and available at liquor stores nationwide for a suggested retail price of $13.99 for a 750-ml. bottle.

“A vodka cranberry or a vodka cranberry with a splash of soda are two of the most popular cocktails ordered by consumers in the US today. Skyy Infusions Coastal Cranberry easily recreates that same experience at the bar without the calories of cranberry juice,” says Umberto Luchini, Vice President of Marketing at Campari America. “While sugar-sweet confectionary flavored vodkas have seen a sharp decline in sales lately, we have seen continued growth with our true-to-fruit infusions made with natural ingredients.”

The newest addition to the Skyy Infusions lineup will also feature prominently in Skyy’s upcoming “Let’s Holidayy” campaign.

Advertisement

The 360-degree marketing effort includes out of home advertising; extensive social media outreach; on- and off-premise activations; and other activities calling attention to not only Skyy, the company says, but also to the phenomenon known as the ugly holiday sweater. During November and December, Skyy bottles will don ugly sweater knit prominently featuring the Skyy logo.

For more information, visit facebook.com/SKYYVodka or Twitter: @SKYYVodka

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

skyy Skyy coastal cramberry Skyy Coastal Cranberry Skyy coastal cranberry price Skyy Coastal Cranberry prive Skyy Coastal Cranberry vodka Skyy coastal cranberry vodka price Skyy Cranberry Skyy Cranberry price Skyy Cranberry vodka Skyy holiday flavors Skyy holiday vodka Skyy Infusions Coastal Cranberry Skyy Infusions Coastal Cranberry price Skyy price Skyy seasonal flavor Skyy seasonal flavors Skyy seasonal vodka SKYY Vodka Skyy vodka price Skyy winter flavor Skyy winter flavors Skyy winter vodka vodka vodkas

Last modified: 11/09/2015

Previous Story:
Sam Adams Winter Beers, Rebel Grapefruit IPA
Next Story:
Charlie’s Beer

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • NYC’s Mister Paradise Unveils New Menu
  • How Much Do Alcohol Consumers Care About Sustainability?
  • Podcast: Beverage Alcohol Trends For 2023
  • Meet The Mixologist: Laura Unterberg
  • TTB Officially Recognizes Singani As Distinct Brandy Type
  • Martha Stewart Launches Low-cal Wine with 19 Crimes
More News >>

Featured Drink

  • Year of the Rabbit
    Year of the Rabbit cocktail

Drink Recipes

  • Year of the Rabbit
  • Viva Magenta Colored Cocktails
  • Winter White Sangria
  • Spirit-free Drink Recipes For 2023
  • Toasty Night by The Fire

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.