Freixenet wines is encouraging consumers to dress up their products this Halloween.

Freixenet’s Cordon Negro Brut ($12) will be armed in stores with Halloween-themed stickers, allowing consumers to “costumize” bottles.

Moreover, Freixenet wines will be served at select Blo Blow Dry Bar locations in Austin, Dallas, New Orleans and Miami, while Blo experts get Halloween hairdos on point this year.

On October 30^th and 31^st, those select Blo Blow Dry Bar locations will serve Freixenet Cordon Negro minis with festive straws and gold pens so clients get the chance to test our their “costumizing” skills.

And the black-masked bottle will appear front-and-center on a float at the Krewe of BOO! Parade in New Orleans on Oct. 24, and on the subway and beyond with an out-of-home campaign that “celebrates all things spooky and fun,” the company says.

Kicking off the celebration, Freixenet will be partying in New Orleans’ official Halloween parade, the Krewe of BOO! The Freixenet Witches’ Ball Float will be rolling through the French Quarter on October 24^th with lots of tricks and treats for the crowd to enjoy.